Liquid Metal Wheels Accelerates Growth with Integrations

Company Name: Liquid Metal Wheels

Industry: Manufacturing

Company Description: For over 20 years, Liquid Metal Wheels has manufactured high-quality aftermarket wheels, becoming the #1 vendor for Discount Tire’s 1,100 stores across the U.S. As their business rapidly expanded, Liquid Metal needed integration capabilities to keep pace.

Challenge: With four warehouses supplying Discount Tire’s network, Liquid Metal required seamless connectivity between systems to provide crucial inventory visibility and meet demand. Their warehouse management systems (WMS) must integrate with Discount Tire for accurate, real-time stock updates. 

Solution: Liquid Metal turned to Eradani Connect’s modern integration platform to connect their systems seamlessly with Discount Tire. Using Eradani APIs, the Discount Tire website integrates directly with Liquid Metal’s inventory. Additionally, integration through Eradani Connect has allowed Liquid Metal to conduct business online over the weekend. “Everything is working great!  In fact, on our first Saturday since integration with Discount Tire’s site, we generated over $10,000.00 in sales, which would never have occurred under the old system. The stores would have either had to call on Monday or sold the customer someone else’s product,” stated Matthew Booher, WIS:DOM Information System’s VP of InfoTech.


Inventory Automation: Inventory is continuously synced between Liquid Metal’s warehouses and Discount Tire in real-time via Eradani APIs.

Accelerated Order Fulfillment: Tight integrations with Discount Tire streamlined the order process from listing to checkout to shipment tracking.

Surging Sales Growth: “It’s been a considerable boost in business volumes to Liquid Metal thanks to the integration,” Booher said. “We’re way past the cost of the software in additional sales.”

“We don’t even think about it. Eradani is always there, always on, and it just works,” Matthew Booher, Vice President of Information Technology at WIS:DOM Information Systems, Inc.