Macmillan Publishers Cuts Costs with Amazon Integrations
Company Name: Macmillan Publishers Industry: Publishing Company Description: Founded in 1843, Macmillan is one of the “Big 5” publishers dominating the English language book market. As a venerable industry leader, Macmillan has had to rapidly adapt its business model as book purchasing shifted online through major retailers like Amazon. Challenge: While online retail giants provide […]
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